Immoweb acquires Realo
Brussels, January 23, 2024 - Immoweb, Belgium's largest online real estate site and a subsidiary of the AVIV group, announces today the acquisition of Realo, also a player in the Proptech field. This strategic acquisition combines Immoweb's leading position with Realo's powerful real estate data platform, thereby offering a more comprehensive value proposition.
Realo is a scale-up founded in 2014 by entrepreneurs Lorenz Bogaert, Toon Coppens, Nicolas Van Eenaeme, and Vincent Verlee, all four also founders of the startup studio StarApps. Realo specializes in data analysis and the production of detailed property and neighborhood estimate reports.
"Our combined skills allow us to provide a vast database to better assist professionals and individuals in their real estate market decision-making," says Piet Derriks, CEO of Immoweb.
Realo's CEO, Vincent Verlee, shares the same enthusiasm: "Joining forces with Immoweb gives Realo the opportunity to further position itself as a reference in real estate data and valuations in Belgium. This is a logical step that will enable Realo to increase its power to reach a wider audience and grow faster."
How will Realo's integration proceed?
Realo joins the AVIV group's portfolio, which already includes some of the most well-known real estate websites such as SeLoger and MeilleursAgents in France, Immowelt in Germany, Yad2 in Israel, and Immoweb in Belgium, together totaling over 2000 employees.
For now, Immoweb will continue to serve all Realo and Immoweb clients with their usual products and services. Regarding the future, the company plans to create new products, demonstrating Immoweb's ongoing commitment to remaining at the forefront of innovation in the real estate sector. Stakeholders will be informed about the project's progress.
A subsidiary of the AVIV group, Immoweb has been active for over 25 years and is the largest online real estate site in Belgium. It offers a platform where buyers, sellers, tenants, and landlords can connect. The site lists approximately 150,000 properties for sale or rent daily, covering a wide range of real estate.
In addition to its real estate listings, Immoweb provides complementary services such as a free valuation tool allowing owners to quickly know the value of their property. For buyers, a mortgage loan simulation is available with just one click thanks to an integrated loan offer.
Realo, based in Ghent, provides clients and real estate professionals with reports and leads through their online platform. Realo utilizes comprehensive and recent public real estate data in Belgium, collected since 2014. Their ‘Data-as-a-service’ solutions provide access to basic information, analysis, and a history of Belgian real estate prices, as well as enabling accurate and reliable property price evaluations. Realo also offers ‘leads-as-a-service’ solutions aimed at generating potential buyer and seller leads for real estate agents.
About AVIV Group
A subsidiary of Axel Springer, the AVIV group is one of the world's largest digital real estate services companies. AVIV's unique portfolio of renowned brands includes some of the most well-known real estate websites: SeLoger and MeilleursAgents (France), Immowelt (Germany), Yad2 (Israel), and Immoweb (Belgium), which together employ over 2000 people and feature 1.7 million listings.